Mads is the new face of BoConcept as a new store will open in San Jose, California on February 26. It’ll also be the global launch of their short film featuring Mads! I have added 2 promotional photos to the gallery. You can find more infos about the event here.
I also have added a new outtakes from Elle photoshoot in 2012, courtesy of 2b Management and a new poster for Men & Chicken which was used for the private screening in Berlin.
Also, you can vote for Mads for Outstanding Lead Actor in a Drama Series for the Maniacs Choice Television Awards 2015.